Wow, how could they never have realized they could get stuff cheaper and then sell things cheaper? :slfg:
Most retailers I've heard from said they sell at a pretty low margin. If the shop can get something for $100 and sells it for $50 they still need to pay wages, rent, insurance, utilities, losses from theft etc.
I know from someone running a reasonable size garden center that on an average day they will make only a few thousand in sales. Say that's $4000 on average. They sell things at roughly twice what it costs them so about $2000 is profit Subtract about $800/day for the handful of people running it, $300-400/day for the mortgage, another $100 maybe for utilities, another $100 for insurance You're only left with like $600 profit per day and I'm sure I'm missing expenses.