Why don't you give hff a list of all the common names YOU would like to see used so they can get it right.
Since you seem to know it all maybe they could use your help :-? .
I've been in fish shops in Asia America and Australia not admittedly Europe and they all use a variety of common names a lot of which I didn't recognise, the only system which is consistent is the Latin names which are completely unrealistic for the majority of joe blow average people to use.