Hey, I'm just repeating what I was told when I got both my Aquaculture qualifications...
If it were free-running water, in a trickle-tower type setup or similar, not in an enclosed box, You'd be right, as the water would drain away from inside the sponge as more came onto it, and you could control the drop of the water right into the pad. as you point out, this is when the pad is new and clean, as it fills with crap, you'll get more and more skeeting around the edge...
In a pressurized canister, the whole pad, and everything around it, is already full of water, the force the pump is creating to pull the water through will cause the flow to run around the edges of the pad, rather than through it...