Tell you what. Find me a wholesaler that will give me a 100% money back guarentee on every fish I buy, not dying on route, not dying on arrival, not causing a disease outbreak, not dying in my care, not dying for at least 1 year after I sell it and not costing me anything to keep then I will go that extra mile and sell it at wholesale +10%. You can't ask fairer than that.
While you are at it, tell the land lord I ain't paying the rent, find me staff that work for free and take the food out of my kids mouths.
It's the standard rule of retail. 80% of your income comes from 20% of your customers. It applies to fish as well. 80% of your fish sales come from 20% of your fish stock. But who would go to a fish shop that only stocked 20% of the varietys of fish available.
Since some of you guys are so concern with price I will put some JBL marine supplements and test kits and Instant Ocean salt mix on trade me. W/S + 50% for me +12.5% for Aunty Helen and Co and only $5 freight to you. All things considered it should sell like wildfire (that will show me).