Uh-oh. I smell an arguement...
But P44 is right. Animates contributes far more heavily to the economy than most of the little shops combined. The fact is that less informed members of the public will shop there because it's easy and popular. You can choose where you'd like to shop, be it a little local LFS, that pet store down the street or the chain store in town. But in the end, it's up to you. If you want the best prices then shop around, but for many people, paying that little bit extra for the complete kit is often far easier.