so is there really a solution to all this? it seems to be the same thing being discussed over and over. i think if there is an online "marine" sales web site that is significantly cheaper than retail stores (as someone pointed out earlier, hardware = easier to buy, fish/corals = you really want to see them first) it would take off in NZL and probably change the market significantly. by this i believe the larger stores and hff's would change their marketing to sell online too. i believe they would still retain their stores as a 'pickup' location but prices would drop to compete. you always need a 'retail store' (or point of presence if you like) in order to get newbies into the hobby. its simply a matter of time before NZL follows the rest of the world in regards to online sales. again, i think this would more reflect hardware rather than fish/corals though.