There are medical definitions here.
For caucasians.
BMI > 25 is overweight
BMI > 30 is obese.
For asians, and ethiopians, use a lower level ( 23 for being overweight ), and for pacific islanders, add a couple of points.
Most people don't believe how much weight they need to lose. I generally ask them what they weighed at age 18 or so, and they now weigh 10 kgs more than that and generally more.
Peak bone mass is reached in early 20s so this combats the self delusion that they have "big bones".