Bit confused as to how long you have been cycling so far?? Is it 10 days plus the 9, 19 in total, if so you should start to see it dropping soon. Water changes will help to, it's a myth that water changes shouldn't be done during cycling, most bacteria live on the rocks and substrate and the high nitrite/nitrate levels in the water will kill off any stuff you have living on the sand and rock.
If you have access to rock pools I'd also recommend collecting some glass shrimp and adding them in, they will cycle far better than manually adding ammonia and will also help clean up the algae which will but starting to show up soon.