Deltec and Euroreef are quality skimmers, and therefore cost more, and perform better. Berlin and ASM skimmers will become worthless the day you buy them. Deltec and Euroreef (not common in NZ) have respectable resale values if you ever come to sell, while the other two you'd be lucky to give away.
The long and short of it is don't think about skimping on a skimmer. It's your only nutrient removal tool, it's got to be good.
Live rock isn't necessary. Personally I won't use live rock to start a tank, for a number of reasons. More often than not it's just expensive and nutrient loaded.
Keep it simple. If you design your overflow system properly, you don't need the elaborate baffle systems some people come up with. I have no baffles, and absolutely no micro-bubble problems, with a very small sump.
There is really just one main criteria for how to setup the flow in the tank. That is to play around with it until you get to a point where you can keep as much detritus suspended as possible. This means you're getting the crap in the water so that it has a chance of being skimmer out of the tank, rather than sitting and rotting somewhere in the tank. Also, look at Tunze nano streams over the standard freshwater style powerheads.
Layton