I'd be happy to pay retail for a lot of things, IF I had that option and a good selection becauses of the convenience. At least for the lower price things. Like if I want to go and buy a phosphate test kit for example, I'd rather just pay even an extra $10 at the LFS. Or something like an actinic PC bulb that I need, of if I'm there anyway and I see a coral or fish I like, I'd much rather buy it there than try to get it somewhere else. Unfortunately, for the most part I don't have that option.