There are four described species of the genus Heros, H. efasciatus, H. notatus, H. severus, and H. spurius. Given the wide distribution of the genus there are also many other fish that are yet to be described which could be new species, subspecies or just regional variants. Rotkeil/redheads are a wild variety from around Iquitos, Peru. Rotkeil is German for Red Shoulder. The name Heros Sp. 'Rotkeil' tells us that they are a member of the genus Heros but are yet to be classified so have been given the handle Rotkeil in the mean time, rather than a collection number or locality. The current thinking is that they are a subspecies or regional variant of H. efasciatus, although they have not yet been classified so they may yet be made a new species.
The red/super red severums are a selectively bred line of the gold, which AFAIK is also a selectively bred line. Unfortunately people seem to have a habit of undoing selective breeding, be it mans or natures, by crossing different strains together even when the outcome is obviously going to be inferior to either of the parents.
Here is an interesting article on the genus, and it shows why it is important for hobbyists to learn Latin names and correctly identify their fish, especially those who are breeding them. As the author mentions, fish of the genus Heros have been bred in captivity in Germany for close to a hundred years. Most of the fish we see here (probably the only exception being the rotkeils) are most likely hybrids of H. efasciatus. The true H. severus is a much more attractive fish and is actually a mouth brooder!